Local SEO Checklist

Google Business Profile

Google Business Profile is claimed and verified

The listing has been created, verified, and appears on Google Maps.

+10

Business info (NAP) is accurate and consistent

Name, address, and phone number match exactly across your profile and website.

+10

At least 10 recent, high-quality photos

Clear photos of your location, team, and products updated within the last 6 months.

+8

Business hours are up to date

Including public holidays, Ramadan, and any seasonal changes.

+4

Primary and secondary categories are accurate

The selected categories precisely reflect your actual business.

+8

Reviews & Local Citations

20+ reviews with a 4-star average or higher

Reviews are a major factor in customer trust and local ranking.

+10

You respond to all reviews

Including negative ones, promptly and professionally.

+8

Listed in trusted Saudi business directories

Such as local directories, map apps, and relevant industry platforms.

+4

Business info matches across all directories

Any mismatch in name, address, or phone weakens trust with Google.

+4

Website & Local Content

Your "Contact Us" page has a map and clear address

With a direct link to your Google Maps location.

+6

Content is tailored to Riyadh or your target neighborhoods

Pages or sections that clearly mention the areas you serve.

+6

LocalBusiness schema is added to your site

Structured data that helps Google understand your business and location precisely.

+6

Your site fully supports Arabic (RTL)

A correct right-to-left reading experience across every page.

+6

Technical & Mobile Performance

Your site loads fast on mobile

Under 3 seconds for the homepage to load on mobile.

+5

Your site is fully mobile-friendly

A fully responsive design with no need to zoom or scroll horizontally.

+5